Audible Brazil Market Launch. Led creative and content strategy for Audible’s entry into the Brazilian market, integrating always-on social content, performance marketing across Google and Meta, and creator partnerships across two launch phases. The campaign delivered 45K app downloads in three months, 100K in six months, and 250K in its first year, converting approximately 60K users into paid subscribers. This represented a 24% download-to-paid conversion rate and helped establish Audible as Brazil’s category leader, with a reported 44% market share.
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