Bis Retail Media. Led creative strategy and creative direction for a retail media campaign running exclusively on Mercado Livre, with no creator partnerships or media outside the platform. The campaign delivered 23M impressions and reached 10M people, increasing online ad recall by 25%, purchase intent on Mercado Livre by 29%, and brand love by 15%. The work won Gold in Retail Media at the 2024 MMA Smarties.
My role: Creative Direction, Creative Strategy | Awards: Gold MMA Smarties 2024, Retail Media